4. Consumer/Customer Communication
5. Recall Products Uplifted
6. Correct disposal of Recalled Product
7. Correct the cause of the Product Recall
8. Recall Review
Once the recall is complete, it should be reviewed to determined what worked or did not work effectively in the recall/withdrawal and where improvements can be made to make the recall process more efficient next time.
This review is co-ordinated by the product recall team leader and should involve all key personnel who were active in the recall.
Items to include in the review:
- Analyse the cause of the issue, identifying immediate and long-term actions to rectify the problems
- The robustness of the recall policy and procedures
- Effectiveness of the communication strategy
- Where designated and accepted roles and responsibilities of the team appropriate
- Review the recall documentation
- Critical appraisal of key decisions made during the recall/withdrawal
- Results of investigations and analysis of returned product
- Discussions of possible improvements of the system.
The review must be documented and a report must be kept on file.
The National Consumer Commission requires that a final report be submitted to them. This report must include:
- Confirmation on the quantity of affected product supplied
- Quantity of product recovered from consumers and supply chain
- Evidence to demonstrate that all entities from within the domestic supply chain were notified of the recall
- Information about the communication strategy, including copies of data about its effectiveness
- Action taken by facility to identify and correct the cause of the hazard, including outcome of root cause analysis, whether defect was manufacturing design or some other defect, and steps taken to remedy problem
- Information about any known injuries or incidences related to product
- Final number of complaints or inquiries received regarding recall and/or product
- Information about manner recalled product was destroyed or rectified, including evidence of destruction or rectification.
Remember, an effective product recall system is required to prevent any harm to consumers and prevent damages to your brand and your market.
Testing your recall procedure once a year by conducting a mock recall is essential to ensure that your team is prepared to handle a food safety incident.
Take a look at the Recall Process Checklist that is provided in the BRC Global Standard Best Practice Guideline Product Recall Issue 2. This is a handy reference to help you check that you have covered the most essentail steps during a Product Recall incident.
Sources of information
- National Consumer Commission, Consumer Product Safety Recall Guidelines, 2012
- Regulation 638, Regulations Governing General Hygiene Requirements For Food Premises, The Transport Of Food And Related Matters, June 2018
- British Retail Consortium, Product Recall Guidelines, Issue 2
- Food Standards Agency, Food Traceability, Withdrawals And Recalls Within The UK Food Industry, June 2019
- Food safety Authority of Ireland, Product Recall and Traceability Guidance Note, Rev 3